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How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

Exactly How to Minimize Mobile Application Churn With Efficiency Advertising And Marketing Software ApplicationApplication churn is an important service metric that determines the portion of users who quit making use of an application in a provided timeframe. A high rate of churn can be an indication that customers are wearying and turning to compe